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Esther Njogu
Esther Njogu

Esther Njogu

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Esther Njogu
Esther Njogu
Apr 3 · 5 min read

GET IT FIRST HAND

Primary market research and what it entails

Esther Njogu
Esther Njogu
Nov 6, 2018 · 3 min read

WHEN TENACITY OVERRULES

I am always thrilled when I think of Rosa Parks and how her act of defiance set the ball rolling to ensure segregation by colour was…

Esther Njogu
Esther Njogu
Sep 14, 2018 · 2 min read

Is the Customer Always Right?

Ever heard the phrase: The customer is always right. I tend to differ on this.
Sometimes the customer…

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