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CEO of Amazon, Jeff Bezos famously once stood up to the suggestion that employees should communicate more with his retort “No, communication is terrible!”.

I was reminded of this recently while reading the book Team Topologies which recommends that architectural and organisational designs should leverage the high-bandwidth communication that is natural within teams and minimise the low-bandwidth communication between teams. …

All product engineering is not the same.

That may seem like a simple statement, but software engineering is often equated to churning out lines of code, and if that’s the case why does it matter whether that code is for a mature product like SQL Monitor or our latest innovation like Spawn — it’s all just development isn’t it? …

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