
How do we figure out whether we are winning or not? What metrics matter and which are irrelevant? If 10,000 people visit your online store but only 10 buy, what is that telling you? If 9 of these are repeat customers, what…

How do we figure out whether we are winning or not? What metrics matter and which are irrelevant? If 10,000 people visit your online store but only 10 buy, what is that telling you? If 9 of these are repeat customers, what…

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