Muscle Beach Philippines 2017 — An Island Summer Treat!

If sparkling white sand beaches, beautifully-sculpted physiques, festivities and fanfare, great drinks and food, blazing tropical sun and dramatic sunsets, gorgeous people and muscles parading on the beach doesn’t get you to Boracay Beach Philippines this summer, then I don’t know what will. Sometimes it only takes one great bodybuilding event that gets people amped-up to get into the fitness lifestyle, or at least aspire to look ripped like a champion! Muscle Beach Philippines is the summer event that shouldn’t be missed. They may not match the perfection of the gods of Olympus but it’s probably pretty darn close, with women champions whose physiques can make FHM blush!

This summer, GooZam with The Fitness Hub and GIGEN EVENTI brings to you Muscle Beach Philippines 2017, at the fabulous Boracay Peninsula Resort on Boracay Island. Muscle Beach Philippines 2017 is an immersive experience that will take the event participants into the world of Muscle Beach Venice Beach, California. Organized with the participation of Sherwin Sy, Mr. Philippines Bodybuilding event 2014 organizer, tied-in with the social good mission of GooZam.

Jewel Karunungan, NPC Grand Prix LA 2017 Figure Class champion and the International Classic Figure category champion at Muscle Beach Venice 2016, will show-off her competition winning poses during the event.

Jewel Karunungan

Eryk Bui, an IFBB Pro, two time NPC champion (2002 and 2004) and head judge of the Muscle Beach Venice California bodybuilding event, will grace the event.

Eryk Bui

Not to be outdone, the Philippines’ JP Yap, the local “bodthrob” and poster boy will definitely add excitement and raise the intensity of the competition. To register as a competitor get on

JP Yap - CEO of Supplement Hub and NPC Level Competitor

Muscle Beach Philippines is the first staging in the Philippines and Asia of the popular event that started in Venice, California. Credited as the starting point of the physical fitness boom in the United States in the 20th century, Muscle Beach started out as an outdoor fitness area for gymnasts and other strength athletes and eventually transformed into an outdoor weightlifting platform that served as the home gym of popular personalities such as Arnold Schwarzenegger and Lou Ferrigno. Today, Muscle Beach is more popular as ever and serves as the central location for public interest in physical fitness. The staging of the Muscle Beach event in the Philippines gives Filipino physical fitness athletes and bodybuilders an opportunity to become a part of the rich tradition and culture of the seminal event in California that has influenced the popularity of physical fitness worldwide.

Muscle Beach Philippines 2017

Venue Boracay
Boracay Island is a white sand island 315 kilometers south of Manila off the coast of Caticlan in Panay Island. Boracay Island has been recognized as one of the world’s best beaches and is very popular among foreign tourists to the Philippines as well as local tourists that converge on the island’s beaches year-round, but most especially during the summer season in the Philippines. The island has world-class beach resorts, golf course, and a multitude of recreational and sea sports to offer visitors as well as boat trips to surrounding islands in Panay and the Romblon Islands area. Boracay is the best venue for Muscle Beach event because of its global popularity and recognisability as well as the incredible scenery it has that will be the perfect backdrop for the event and what else would you look for?

The Event
The primary activity for the event will be the men’s and women’s bodybuilding and physique competition. There will be peripheral events that will feature music, retail, exhibits, and interactive activities that will immerse event participants and the public in the world of Muscle Beach California.

Muscle Beach Philippines Video — Are You Ready?

GooZam (Good Samaritan) is a population health and emergency first response app and infrastructure which hails a philosophy and movement bound to social good through rescue. Now with integration partnership with Facebook, all of Facebook’s 1.5 billion user base can reach their friends through the app’s crowdsource feature when an emergency occurs. Geo-context, Google Maps navigation, simplifies the process further by enabling responders and geovolunteers to find any of the distressed users. Now to empower the community with essential access to 911, volunteer medics and crowdsourced responders, GooZam being a sponsor of the original Muscle Beach Venice presents the Muscle Beach Philippines event together with Mr. Sherwin Sy, an experienced presenter of the Mr. Philippines bodybuilding event.

GooZam — A Difference In First Response!

Credits and sponsorships
Thanks Crown Regency Hotels and Resorts, Boracay Peninsula Hotel and Resort, Data Soft Logic Corporation, Red Bull, Pro Tan, JFit, Mor Radio by ABS-CBN , Yes FM911, Easy Rock Radio Boracay, Sky Cable, Yakult, Ensayo Gym Equipment, Griller’s, Supplement Hub, Next Level Fitness, Maximus Den Fitness, Vansydical, Frontier International, Sports Generation, Smarties Shirts, IU MEDIA Group, Gemmalyn Crosby Sport Festival, Philippine Fitness and Wellness Expo, IFPA, Boracay Water and Samahan Ng Mga Barbelista Pinoy for the support. CNN Philippines for TV guesting on May 22, 2017. Wonderful strategics and creatives by Gigen Eventi and Sherwin Sy. Thanks to the added event support by IFBB pro Gemmalyn Crosby of GCSF. Special thanks to GooZam partner volunteers and organizations - Boracay Red Cross, Red Cross Youth, Bike Scouts Philippines, ZEDRU, Advance Aiders Angels and members of Davao 911 with local boracay volunteer workforce counterparts by Norman Tamayo. The prestigious honor and mention for this year’s venue sponsorship goes to our venue partner, Boracay Peninsula Hotel and Resort, for making Muscle Beach Philippines 2017 it’s home for the beach front venue. Exceptional accommodations through the luxurious Crown Regency Hotels and Resorts, our hotel and accommodations partner, having 3 great locations in Boracay Island (ask to get our corporate rate pricing). For additional accommodation needs, Lime Hotel, also a hotel accommodation sponsor, offers fabulous rooms at a great rate. We have you covered with great discounted rates, please contact Sherwin Sy +63920888869. We would like to thank Luxx Boutique Hotel in Boracay for being the press conference host at their cozy roof top on the evening of June 2, 2017.

Bodybuilding Personalities
IFBB Pro Gemmalyn Crosby will be present on behalf of Gemmalyn Crosby Sports Festival. While an array of national bodybuilding stars like Rey Domalsin, Roman Cortuna, Leigh Guda, Patrick Tan and Nick Tsai will be judging the event.

TV and Radio
PCTV Cable already saved their spot, while Mor 91.1 FM DYMC, NU7 Rock Cebu, LOVE Radio Cebu and Yes FM911 and Easy Radio Boracay gets some mentioning rights, while Sky Cable will do 10 spots per day for 15 days prior to the event, cover the event and air the full duration 3 times post event. ABS-CBN and ANC’s “Hardball” co-host Bill Velasco will have TV mentions and with a corresponding column write-up at the Phil Star News Broadsheet and online edition.

Online Media Outlets
This article will be distributed to more than 1,100 online international media outlets easily outputting 20 million impressions for the pre and post event duration and also posted on the GooZam 25K plus Facebook followers. Targeted Facebook post will reach more than 1,000,000 Philippine local Facebook users for wider-spread dissemination campaign.

Sponsorship Opportunities — Please get on or email us at Only there while they last!

Muscle Beach Philippines is an event product under Muscle Beach Events and Products Asia Inc. with presenting partner GooZam, Organized by Fitness Hub Productions and strategically and creatively visible by Gigen Eventi.

Article write-up inclusions and editorial from: Myles Anthony Delfin