Hello, the community!
Welcome on board and let’s disclose some topics about the #ENOD.
Currently, the vast majority of small and medium publishers operating in the market gets cut off first-tier advertisers. Having to provide proof of fairness, they lack credible tools for it. Major advertisers, in turn, take the easy way by limiting their media presence to large reputable players that underwent various expensive screening procedures by TNS, Nielsen, GfK. The marketing staff of major agencies (BBDO, GroupM, Vivaki, OMD, VIzeum, Starcom) and key corporate advertisers (Pepsico, Reckitt Benckiser, Nestle, Procter & Gamble) are not ready to assume responsibility for allocating budget funds outside the limited range of advertisement resources. Thus, the TNS rating for Russia has just about 100 items or so; most of them are large media holding (Mail.ru, Yandex, Google, Rambler). The same is true for the rest of the world.
Lacking major advertisers, minor publishing companies have to do with shady customers like casinos, providers of dubious financial instruments, binary options and the like. Thus, they end up losing almost every chance to grow and to generate legally compliant content.
