How to Improve Your Website’s SEO Ranking with a Business Blog
“Ranking isn't the goal; they are the trophy of a job well done.” -Stoney deGeyter, CEO, Pole Position Marketing
With search engines like Google, Bing, and Yahoo updating their search algorithms very often, having high SEO rankings isn’t a cakewalk anymore. According to Moz, Google alone changes its algorithm, 500–600 times a year.
They say, “There’s no elevator to success, you have to take the stairs.” There’s no elevator to rank top in SERPs either, but when you have a purpose, a strong game plan, and determination, success becomes inevitable. Blogging is a big part of this game plan. Everybody who is into online marketing is aware of the traffic boost that blogging fetches them. And once you have the potential clients at your doorstep, the ball to their conversion lies in your court.
So coming to “How does this happen?”
Here’s how: Through blogging, search engine spiders crawl your website for a longer time, irrespective of the changes in the search algorithm.
Quality content helps in driving organic traffic.
“Google only loves you when everyone else loves you first,” says Wendy Piersall, the famous women entrepreneur, and a professional speaker.
Well, Wendy, we couldn’t agree more. Anyone who has been running a blockbuster blog is aware of the integrity and authenticity that quality content gives to your business increasing your customer base. Content attracts more and more readers to your blog, which subsequently, helps you in earning SEO rankings.
With a structured layout of a website, you would be able to cater to only some specific needs of your customers, but, with blogs, you can reach a larger audience.
Probably the biggest advantage of blogs is that with blogging you can include anything you feel, would be useful for your customers.
Also, Search engines prefer blogs that cater to the needs of the customers better, over the ones who fail to do so. Including informative images and videos with relevant and unique content, in your posts can help you engage with your audience better, and subsequently, in increasing your rankings.
- Update your blog regularly
- Search, study, review, add, post and repeat.
That’s what you should do. Search for what your customers want, analyze it, reconsider it, come up with your thoughts on it and post on your blog and repeat the cycle.
Search engines can’t check each web page on the internet for their relevance, so they always look for websites and blogs that keep updating themselves and come up with new and fresh content regularly.
Blogging helps in interacting with your customers better
Nothing can be better than blogging, to communicate with your clients. Regularly posting and updating new and fresh content helps you communicate with your potential customers better. Unlike websites that converse just one-way, blogging allows you to have a two-way conversation with your clients. You can ask questions from readers at the end of your blog posts, and subsequently initiating your interaction with them via comments and likes. This way, you get closer to them and can serve them better.
Helps with indexing and increasing your visibility
Blogging adds more and more pages to your website, increasing the time search engine spiders spend on your site. Every time you post on your blog, it gets indexed as an another page, increasing your visibility and chances to show up high on the results. Consequently, you’re able to reach out to a wider audience.
Helps you in responding to long-tail search queries
If you don’t own a blog, there is no way that search engines would prefer to rank you in response to long-tail search queries. Having more content, apart from that, which is just related to your website, helps you in responding to a variety of questions.
Helps you gain more attention than websites
Unlike websites, blogs are written to provide informative content and appeal more to your prospects, than your site, which is offering same services.
More posts drive more engagement leading to brand awareness
According to Hubspot, blogs with content spanning from 400 to 1000 pages get six times more leads than the ones with just a few hundred pages of content. Every time you post something on your blog, it’s an opportunity to generate leads. As you post, with time, it starts getting you the potential customers.
With blogging providing you so many benefits ranging from improving your SEO rankings to facilitating customer interactions and generating leads, you can’t afford to have a website without a blog, or we’d rather say “A Business without leads”!
Looking to get an SEO friendly website for your business? Do get in touch with us