Tips to Choose an Appropriate Platform For your eCommerce Store
Although you generated huge revenue from your brick and mortar store, your ongoing success can be a big challenge in future. In a competitive environment, every business needs to establish online. The Internet is coming out to be the new economy and offers significant growth opportunities. Many small and medium enterprises have built their business online profitably. Online technology is very advanced and can assist in any aspect of your business including supply chain, billing, shipping, procurement and customer care. This can allow cutting costs in almost every aspect of your business. Your offline store was only limited to your local area but taking it online can make you a global player in the market.
Establishing an online business is now easy. What’s challenging is staying ahead in the competition and developing an expert reputation for yourself. Having a user-friendly website is the first step to building your online reputation.
When building an eCommerce store, many things need to be taken into consideration. Business owners are relying on platforms for setting up their online stores. Primarily there are two main categories of e-Commerce platforms hosted and self-hosted.
In hosted platforms, the company will completely host your eCommerce store.
Self Hosted Platforms
In self-hosted platforms, you will be provided with a tool for managing your site, and you need to get your site hosted.
Hosted or Self-Hosted Platforms
It’s your call to choose hosted or a self-hosted service. In the case of hosted platforms, a dedicated support will be provided, but they charge a monthly fee. Setting up a self-hosted eCommerce site is difficult but can be personalised as per needs anytime. Again, both have their advantages and disadvantages.
Like every other website, an eCommerce site should also fulfil every basic expectation like cost, efficiency, speed and some add-on features. When choosing a platform for an eCommerce store, first try to consider factors based on your business goals and domain.
Choose based on your Goals
Every project depends upon goals. The primary purpose of any eCommerce site is revenue. Make a list of your business goals. To get a better idea of your goals, conduct a market research. Also, list your expectations from each platform you consider. Build goals based on your competitors, features you may want, total budget.
Choose Based On The Products You Sell
Products are the main selling point of any eCommerce site. Every product category requires a differently featured website. Selling a physical product like a mobile device is a different story than the sale of a service as a property. Every type requires different UI and UX.
Check how many products you’ll be selling per month, which products are already hit in the market that you’re going to sell and how much profit would you make from each category.
Choose By Analysing Your Competitors
Being new to the market, research is necessary. Your competitors may be existing from a long time. They are familiar with all the market trends which will reflect on their websites. Get some time to check your competitor’s websites. Understanding your competitors will help you develop business opportunities and avoid mistakes. Analysing your competitors will help you choose the best eCommerce platform.
Choose Based On Integrating Options
Building an online store is not much difficult these days. What’s difficult is building a customer base for your store. If you already have a large following on social media or blog, then it will be a big help if starting an online business. It needs integration, and an eCommerce platform that provides such feature will be very helpful. Affiliate marketing is used by many eCommerce companies and requires integration in e-Commerce sites.
I am sharing some more tips for choosing the right platform for your eCommerce store:
Pick a Flexible Platform
An eCommerce website includes many elements. An enormous amount of data is involved in eCommerce. An eCommerce site is very complex and the platform you choose should able to handle the scope of the website. The platform should offer features like shopping cart, customizable templates, shopping cart, analytics, data management, live chat.
Value For Money
Pricing is critical for business owners when evaluating options. Select the platform which best suits your budget. If going for a hosted platform, choose the platform which accepts monthly payment rather than a yearly plan. If you meet the requirements within your budget, then it’s perfectly fine. However, you can’t compromise on value for selecting a platform for your eCommerce store.
Speed is very crucial for an eCommerce store. A slow website is not favourable for a better user experience. A slow site is a reason for increased shopping cart abandonment rate. Search engines also don’t favour slow sites and get low rankings. Speed should be a top priority for choosing your eCommerce platform.
More users are accessing the internet from mobile devices. Every service now offers mobility and can be accessed easily through a mobile browser or app. Almost every website builder now gets access from mobile devices. If an eCommerce platform does not provide mobile support, then never go with it.
Product Image Support
Product image is a source of many conversions. Your e-Commerce platform should easily handle all the pictures in your store.
Every user does not browse through product categories and searches for the product you want. It’s very time consuming and sometimes does not deliver the desired results. The search box is the first thing a user relies on after coming to a website. An eCommerce platform should contain an integrated search feature which provides the best possible results in no time.
Are you looking to select the most appropriate eCommerce platform for your business. You can take the help of an eCommerce web development company to build an eCommerce store that gets you a consistent stream of revenue.