Why SCAMPER is a game-changer for brainstorming?
Are you feeling stuck on a problem or struggling to come up with fresh ideas? The SCAMPER technique can help kickstart your creativity and thinking process in new and innovative ways. This powerful tool provides a structured approach to creatively rethinking or improving existing products, services, or processes.
What is the SCAMPER Technique?
The SCAMPER technique is a potent tool designed to spark creativity and foster innovative thinking in problem-solving and product development. Originated by Bob Eberle in the 1970s, SCAMPER is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. It encourages asking questions and exploring different perspectives to overcome challenges or create new opportunities.
Substitute
Substitution involves replacing an aspect of the problem or product with something else. The key question here is, “What can be substituted to improve the product or process?” This could involve swapping materials, changing a step in a process, or using an alternative approach to achieve the desired outcome. Substitution encourages the exploration of new combinations and alternatives that may offer more efficient or innovative solutions.
