Nicole Williams
CMO at @silverstripe. Marketing blogger and podcaster at www.techmarketer.org, everything else lands here.
When you build a strategy out of your values, you protect yourself from trends, changes in leadership, and most importantly, fears.
What Does Fear Have To Do With Content Marketing?
Cali Pitchel
71
I was writing about naming your SaaS company and came to the same conclusion. Values mitigate trends as they persist when products come and go.
Facebook’s core mission of connecting people hasn’t changed even though the platform has evolved and added new products. Car Phone Warehouse on the other hand possibly didn’t consider values in their naming process :P
