Nicole WilliamsinTrade Me BlogCreating our own Kiwi-flavoured spell checkerWhat people commonly search for on Trade Me is flavoured by popular brand names as well as Kiwi slang terms. The frequency of words…Aug 15, 2018Aug 15, 2018
Nicole Williams5 steps for discovering core valuesBefore we had a logo, a website, or even a Facebook page, Summer of Biz had written values. We saw this as a critical part of forming as a…Mar 22, 2017Mar 22, 2017
Nicole WilliamsGrowing the next generation of tech marketersWhen I studied marketing, I had the misconception that I would need to move to Auckland to get a great role. I thought I could stay in…Mar 13, 2017Mar 13, 2017
Nicole WilliamsFive simple solutions to overcome user testing barriersYou will learn a lot, and it will be incredibly painful, and not doing it has always been some of the biggest mistakes of my life and my…Feb 21, 2017Feb 21, 2017
Nicole Williams5 ways to write less and craft better contentMarketers are well aware of the value of content marketing. The Content Marketing Institute states that while content marketing costs 62%…Dec 15, 2016Dec 15, 2016
Nicole WilliamsHow to welcome feedback (advice from a fellow perfectionist)Ever spent hours obsessing over criticism, dissecting each and every word? Every blown off a compliment as “just your job”? Then this is…Oct 19, 2016Oct 19, 2016
Nicole Williams6 ways to stop distractionsHow many notifications a day is too much? Here are six ways to effectively shield yourself from a notification overdose, so you can remain…Sep 28, 2016Sep 28, 2016
Nicole WilliamsinThinkGrowth.orgHow to Think Like a Growth Hacker3 growth hacking secrets traditional marketers need to learnSep 12, 20165Sep 12, 20165
Nicole WilliamsMy phone thinks I need a nose jobThe insidious truth about photo filters and the race towards standardised beauty.Aug 9, 20162Aug 9, 20162