Nicole Williams – Medium

Nicole Williams

Nicole Williams
in
Trade Me Blog

Creating our own Kiwi-flavoured spell checker

What people commonly search for on Trade Me is flavoured by popular brand names as well as Kiwi slang terms. The frequency of words…

4 min readAug 15, 2018

--

Creating our own Kiwi-flavoured spell checker

--

Nicole Williams

5 steps for discovering core values

Before we had a logo, a website, or even a Facebook page, Summer of Biz had written values. We saw this as a critical part of forming as a…

5 min readMar 22, 2017

--

5 steps for discovering core values

--

Nicole Williams

Growing the next generation of tech marketers

When I studied marketing, I had the misconception that I would need to move to Auckland to get a great role. I thought I could stay in…

3 min readMar 13, 2017

--

Growing the next generation of tech marketers

--

Nicole Williams

Five simple solutions to overcome user testing barriers

You will learn a lot, and it will be incredibly painful, and not doing it has always been some of the biggest mistakes of my life and my…

5 min readFeb 21, 2017

--

--

Nicole Williams

5 ways to write less and craft better content

Marketers are well aware of the value of content marketing. The Content Marketing Institute states that while content marketing costs 62%…

4 min readDec 15, 2016

--

5 ways to write less and craft better content

--

Nicole Williams

How to welcome feedback (advice from a fellow perfectionist)

Ever spent hours obsessing over criticism, dissecting each and every word? Every blown off a compliment as “just your job”? Then this is…

6 min readOct 19, 2016

--

How to welcome feedback (advice from a fellow perfectionist)

--

Nicole Williams

6 ways to stop distractions

How many notifications a day is too much? Here are six ways to effectively shield yourself from a notification overdose, so you can remain…

6 min readSep 28, 2016

--

6 ways to stop distractions

--

Nicole Williams
in
ThinkGrowth.org

How to Think Like a Growth Hacker

3 growth hacking secrets traditional marketers need to learn

6 min readSep 12, 2016

--

5

How to Think Like a Growth Hacker

--

5

Nicole Williams

My phone thinks I need a nose job

The insidious truth about photo filters and the race towards standardised beauty.

5 min readAug 9, 2016

--

2

My phone thinks I need a nose job

--

2

Nicole Williams

How are you? No, really.

We need to ask better questions

3 min readAug 5, 2016

--

How are you? No, really.

--

Nicole Williams

Nicole Williams

Head of Product @TradeMe. Prev Head of Product @SilverStripe. Marketing blogger and podcaster at www.techmarketer.org, everything else lands here.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams