Do You Want to Impress an Investor Without Your Pitch?
Are you one of the founders who attend various networking sessions and meet-ups just to get an Investor to pitch your ideas? How do you grab the attention in this crowded space? What does an investor see in a founder (besides a great pitch or business model)? After attending many such sessions and coming back empty-handed is what you have faced till now, then it’s time to think about your method of approach towards it. If your attempt is not yielding the desired results you want to achieve, then you have to change your approach to get it without losing hope.
Building a successful business is like growing a plant, it needs to be taken care of and nurtured well at the beginning so that it can bear fruits. This process in business requires you to gather the right investors, employees, and co-founders. A great idea can only be great if it is well executed with a strong team. Investors nowadays not only look for the business model that will become a billion-dollar company in the near future but also look for the founder who is passionate and serious about his start-up. A decision like this includes various factors one of which is the way how you present yourself. After all ‘PRESENTATION MATTERS’ in any field you step into.
This is where your personal branding plays an important role. The way you present yourself decides whether the window of opportunity opens for you or not. If you are not getting a chance to strike a conversation itself, then how will you present your ideas? It’s crucial to create the aura of your personality so that it can intrigue them and they will come to you due to your impactful presence in those networking events, instead of you searching for them.
Let your radiating persona be an introduction to your business model. Now, this doesn’t mean you have to overdress and strike right into everyone’s eyes. After a long time of bootstrapping in the industry, seeing various ups and downs, when you want to take the next leap it’s crucial to make no mistakes and give your best in every aspect to grab the attention of an Angel investor.
Creating a personal brand will take time and the shift will not be instant. It will evolve gradually, with a pace that is worth waiting for. Until then to create a façade and portray your best self, these are some of the ideas that you can start with.
1. BE FIERCE IN YOUR FORMALS
Often you just attend the event to hit upon an opportunity. However, it’s important to know that opportunities come to those who are worthy of it. As a famous quote goes “You can get anything if you dress for it”. The outfits you choose must represent you which in turn will represent your work ethics. Indian Entrepreneurs focus mainly on how well they can present their idea and mostly do not pay much heed to the self-presentation part.
According to The Journal of Fashion and Marketing, it is said that a man is deemed to look confident, successful and high earner in a made-to-measure suit. It is also said that there is a rise of testosterone levels in a man who presents himself in a well-fit blazer than others. Yes, it might feel heavy on the pocket but this will be worth it when you will earn more due to this small futuristic investment.
2. CHOOSE COLORS WISELY
Why do you think businessmen and well-known personalities stick to a few colors like Navy Blue and Black? Every color has a meaning. It might look irrelevant for some, but the fact is colors trigger emotions and they help in creating a personal brand of a man who wants to portray a particular character.
Most of the business executives and successful personalities around the world follow a particular pattern. The majority of the times they are seen in suits, which are in blue shades for events with colleagues, as the color blue signifies trust, approachability, intelligence, and youth. However, the same people wear strong colors like black while attending press conferences or an event with the competitors, as black is the color for mystery and they would want to look enigmatic to others. This was proven true by the Journal of Academic Librarianship, thus the next time you choose an outfit to keep the colors in mind as well.
3. SELF-GROOMING IS A RULE THAT MUST BE FOLLOWED
No matter how good your outfit is and how accurately you pair it up, if you do not pay attention to the grooming of your hair & beard then everything will go down the drain. Your face is the first thing noticed by everyone, so spending a few minutes to take care of it is very essential. A grooming routine which if you follow every day will make you look sharp.
Gillette surveyed 500 HR Professionals, who interviewed people daily, who rated many candidates according to a few characteristics based on their facial hair and appearance before the actual interview. They rated a well-groomed person higher in confidence and intellect compared to others among which 84% got through the interview.
This clearly defines how important it is to dress right as well as look right. Women are highly conscious about this compared to men, thus its high time men start to understand the importance and make it their priority.
4. THE IMPACT OF ACCESSORIES
To enhance your dressing and look versatile you can add a few statement pieces that make you stand out among the crowd. A watch that depicts sophistication, a tie or a pocket square that screams elegance and a clean polished shoe that shines like your personality.
Accessories are majorly known for their characteristics as a conversation starter. An interesting brooch on the lapel of your blazer can attract a person and build curiosity about it, which in turn leads him towards you to ask about it. These tricks are best used for networking sessions and when you want to stand out from a herd of people.
The accessories act as cognitive shortcuts called ‘representative bias’ which will be a representation of you. So, make sure you use it smartly and wear the right one for the right event. You would not want to look dressed, more than the investor himself.
5. ATTITUDE IS EVERYTHING
The confidence in which you carry the outfit adds a soul to it. Personality is a result of a long-time driven attitude. So, making small changes in your attitude can lead to a long-time evolution of your personality. Everyone is attracted to a person who is humorous, friendly and cheerful. In entrepreneurship be outspoken and humble at the same time matters.
An anthropologist Helen Fisher from Ruggers University studied hundreds of couples in love and found that the human body knows whether someone is attractive or not in just 3 seconds. This can be influenced by any aspect be it your clothes, facial features, accessories or attitude.
Clothing is a form of self-expression a signal which indicates status, individuality or personal taste of a person. Through this we send silent cues that are non-intentional, this signals to others as to how they should treat us.
Follow the above points every day, if not at least for important events. You never know when an opportunity can stumble towards you. Keep your eyes open and present your best self always.
“If you want to be remembered, give them a reason to not forget you”
Do you want to stand apart from the crowd but, do not know where to start from? Have a one on one chat with Enzo League’s expert stylist; clear your queries on what to wear for which occasion. From this, you will not miss a chance to hit on every opportunity that comes towards you.