As compared to the 8 qualities of powerful writing…
First and foremost, the article is readable. The simple layout, clear subheadings, and shorter paragraphs make the piece easily digested by the eyes.
Secondly, the article is focused. The piece explains the concept of complexion reduction in social media user interfaces and the writer lets you know that right off the bat and all the way through.
As the article continues, it is easy to predict where the story will go as what will be discussed next, which leads me to the next quality to be checked off: flow.
For a piece of writing that is about a topic completely unheard of to me and probably to many, it develops well, meaning that there are no gaps in the storytelling structure. As new terms that may be unknown arise, they are explained and evidence is given to support the claim of the article. This leaves readers questioning and then getting some instant gratification with a straightforward answer, which leads you through to the conclusion feeling like you never skipped a beat.
Next up, the article was concrete. There were some handy-dandy visuals that complemented the text and provided some more evidence to the writer’s claims in an easily understood before and after fashion.
So far, the article is doing great, but this is where it begins to falter.
The other qualifiers of powerful writing mentioned are how compelling it is, how passionate the writer is, and of it’s suited to the audience, all of which this article struggles with.
At no point in the article did I think to myself “Oh my goodness I have to keep reading and find out,” [meaning: it wasn’t compelling] or “Wow this guy is really into this topic,” [meaning: it’s not passionate].
The last missing quality, how suited to an audience the writing is, could be debated here. If you’re thinking of me as the audience, it wasn’t suited to the right crowd. It took me a few read throughs of the more complex words to really grasp the concept, but then again I know nothing about user interface design. However, if the audience was a group of like-minded design guys, which is probably what the writer intended, then I guess we can tack on an extra point in this category.
Overall: 5 or 6 out of 8 — depending who you ask.