…isfy these criteria, and we’ve learned a lot along the way. What makes this really difficult is that innovation is a delicate thing. You can’t over-process it; you have to respect weird creativity and serendipitous discovery. But if someday you’re going to harvest the fruits of that innovation in the form of revenue and profits, you need to find just the right amount of structure. That’s why we’re trying to build X into a “moonshot factory”.