Emma PernetBurberry is moving forward — unveiling new brand logoIn September 2022, Daniel Lee was announced new chief creative officer at Burberry succeeding Riccardo Tisci. The former Bottega Veneta…Feb 9, 2023Feb 9, 2023
Emma PernetThe Secret behind Shein’s SuccessUnless you have not been on social media for the last two years it is impossible that you haven’t heard of the new fast fashion industry…Oct 15, 2022Oct 15, 2022
Emma PernetWhy is it crucial to improve brand awareness?Marketing accounts for 10%-35% of a brand’s equity.Sep 25, 2022Sep 25, 2022
Emma PernetSocial Media effects on Gen Z’s consumptionIn 2022, social media plays a crucial role in the decision making process before buying anything. The covid pandemic in 2019/2020 increased…Sep 20, 2022Sep 20, 2022
Emma PernetMaybelline Brand PersonaTo be able to target a certain audience segment, it is crucial for a brand to create their brand persona. The brand persona includes a…Sep 4, 2022Sep 4, 2022
