Eric Portelance – Medium

Eric Portelance

Eric Portelance
in
Starting a Brewery

Starting a Brewery, Part 6: We Did It!

Welcome back. If you’re new here, be sure to check out the first five parts of this series to catch up on our journey to open Halo Brewery…

8 min readMay 24, 2016

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Starting a Brewery, Part 6: We Did It!

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Eric Portelance
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Starting a Brewery

Starting a Brewery, Part 5: Heads Above Water

6 min readFeb 16, 2016

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Starting a Brewery, Part 5: Heads Above Water

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Eric Portelance
in
Starting a Brewery

Starting a Brewery, Part 4: Announcing Halo Brewery’s Location

We’re incredibly excited to announce that Halo Brewery will be opening Spring 2016 at 247 Wallace Ave in Toronto.

5 min readNov 12, 2015

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Starting a Brewery, Part 4: Announcing Halo Brewery’s Location

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Eric Portelance
in
Starting a Brewery

Starting a Brewery, Part 3: Money, Real Estate, and Freaking Out

The past 3+ months since the last post have proven to be an insane emotional rollercoaster ride.

7 min readAug 7, 2015

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Starting a Brewery, Part 3: Money, Real Estate, and Freaking Out

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Eric Portelance
in
Starting a Brewery

Starting a Brewery, Part 2: Is There Room for Another Craft Brewery?

We’ve taken the leap to start Halo Brewery, but what do we want it to be in this increasingly-crowded market? Great beer isn’t enough.

7 min readApr 22, 2015

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Starting a Brewery, Part 2: Is There Room for Another Craft Brewery?

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Eric Portelance
in
Starting a Brewery

Starting a Brewery, Part 1: Taking the Leap

I left the tech industry to start my own brewery. Am I crazy?!

4 min readApr 14, 2015

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Starting a Brewery, Part 1: Taking the Leap

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Eric Portelance

Three Things I Learned at Teehan+Lax

A personal look back at what made it a special place.

4 min readJan 30, 2015

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Three Things I Learned at Teehan+Lax

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Eric Portelance

Killing Big Strategy

We’re kidding ourselves by thinking we can rationalize the right solution to complex problems in a vaccum

4 min readFeb 26, 2014

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Killing Big Strategy

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Eric Portelance

The Iceberg of Jobs-to-be-Done

How to design products around the job you’re being hired for

5 min readFeb 26, 2014

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The Iceberg of Jobs-to-be-Done

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Eric Portelance
in
i ❤ data

Misleading With Statistics

How journalists make arguments with distorted data

6 min readFeb 7, 2014

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Misleading With Statistics

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Eric Portelance

Eric Portelance

Co-Founder of Slake Brewing in Prince Edward County, Ontario. Previously: Co-Founder of Halo Brewery, Strategist in Digital Product Design

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