What Is Content Marketing? 3 Essential Tips To Starting Your Content Business!
You’re new to content marketing, but you might already be doing it. I mean, what are you going to do with that award-winning recipe collection, right?
Section 1: What is content marketing?
- Definition of content marketing
- How businesses use content marketing in the 21st century
Section 2: 3 essential tips to starting your business!
- Learn how to create content that your audience will enjoy, respond to and benefit from.
Content marketing is the process of creating and distributing relevant, valuable and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
To do that, you need to create content that’s worth sharing, promote it so people know about it, and then make it easy for them to take the next step by subscribing to your lists or following you on social media.
So what kind of content works best for content marketing?
Here are three essential tips:
- Create long-form content that provides value with regularity.
Longer pieces of content allow you to provide more in-depth information than a short blog post or video could.
They also give you the opportunity to have more back-and-forth interactions with your readers, and they’ll likely be shared more often by your audience, which will help build your visibility and authority in your industry.
2. Market your content to the right audience.
Your customers are online, so make it easy for them to find you.
You’ve already done the work of creating a stellar piece of content — now it’s time to let people know about it!
Use search engine optimization (SEO) tactics like keyword research and site optimization to make sure people can find you.
3. Post Consistently
Consistently creating and publishing new content is one of the most important factors in effective content marketing.
If you want your business to grow and thrive, you must post consistently. Here’s why it’s so important to post consistently:
It keeps your audience engaged. Your audience will come back to your site in search of new content.
If you don’t have anything new for them, they’ll go someplace else looking for something that does.
It helps you build your reputation as an expert — especially if you’re providing helpful content that goes beyond self-promotion. People will start coming to you with questions related to that topic or industry, which can help establish trust and credibility with potential clients or customers.
It keeps search engines crawling your site. Search engines use content as a key factor in ranking web pages — the more unique content you have and the more frequently it changes, the better your site should rank for relevant keywords and phrases that are appropriate for your business.
Takeaways:
Plan what types of subscribers you hope to reach and develop an effective strategy that gets you noticed.
Create long-form content that provides value with regularity so your fans come back for more.