Did Google kill the Yellow Pages?

It was announced back in September that the local business directory will go out of print in the next couple of years.

After 51 years of print, the news has received a mixed response; some welcoming the change and others expressing their disappointment. But what prompted Yell to put a stop to printing the Yellow Pages?

You don’t have to conduct much research to find out, you only have to think about how you yourself find information you need.

So how do people find the information they need?

If you require a plumber to come out and fix your sink, then you can either Google local plumbers, or head over to Checkatrade to find a trusted, local plumber.

If you need to book a taxi, then you can either Google local taxis, or use the Uber app (unless you’re in London).

If you’re peckish and you fancy a takeaway, then you can Google local takeaways, find out their phone number and call to make an order, or you can use a takeaway app, like Just Eat.

Did you spot the running theme?

The internet is the running theme here, and in particular, Google — you can Google anything and get the results you need in seconds!

People love the simplicity of the internet.

When was the last time you used the Yellow Pages? Everything that the Yellow Pages offers is easily accessible with just a few clicks on Google.

Times are changing, and with the digital world growing every single second, it’s more of a surprise that the Yellow Pages were able to stay in print for this long.

What’s left for the iconic Yellow Pages?

The BBC reported that the owner of the Yellow Pages, Yell, will distribute 104 penultimate editions in Kingston next January. Then a year later, a final directory will be released in Brighton, bringing it back to where it all started in 1966.

What then?

Although we won’t be receiving the Yellow Pages through the letter box anymore, it will now be available to customers online. The UK operation is owned by Hibu, who aim to “help a million businesses be found, chosen and trusted by more customers online by 2020.

It’s not the last we’ll see of the local directory. Richard Hanscott, chief executive of Yell, said:

“Like many businesses, Yell has found that succeeding in digital demands constant change and innovation. We’re well placed to continue to help local businesses and consumers be successful online, both now and in the future.’’

(source: http://www.bbc.co.uk/news/business-41125865)

What Google couldn’t take from the Yellow Pages…

You can’t use Google as a doorstop, can you?

Many people will reminisce about how they used their Yellow Pages as doorstops. But if you’ve seen the modern A5 version of the Yellow Pages, then you’ll know that they’re no longer a suitable wedge for your door either… you may have to get on Google to order a new doorstop!

If you advertised your business in the Yellow Pages, will you be using Yell’s free business listing online at yell.com? Or will you be exploring other avenues?