The steps you need to include in your UX web design strategy
Creating a website is no mean feat — it requires a great deal of preparation. Whether you’re working on a brand new website or re-developing an archaic site, you need to be ready to put the time and effort into crafting your modern, functional and responsive website.
With a focus on the user experience (UX) of your website, you can create the foundation for an effective website with a UX web design strategy.
What does UX design focus on?
UX design focuses on the quality of the interaction between your user and a product — the product in this case being your website. UX is a significant aspect in the tech-design sector. It not only applies to websites, but also mobile and web applications too.
Good UX design relies on creating a positive experience. Your website must provide an enjoyable experience, which is easy to navigate and understand.
Why you need a UX strategy
‘75% of users admit to making judgements about a company’s credibility on their website’s design.’ (source: https://www.slideshare.net/Veopix/less-is-more-veopix-pres?) — this is why your website must respect the values of UX design.
Through following, embracing or creating a UX strategy, you will craft a website that not only looks and works great, but converts your site visitors into customers!
Creating a user journey on your website is the way forward. But to ensure that your website provides a worthwhile journey for your users, you need to come up with an experience that entices a user to stay and progress through your site.
Core UX Design Steps
This is always your first step, and it’s the key to your designing journey.
It’s the equivalent of the spaghetti in your Spag Bol. Without adequate research, you will struggle to create a user experience to appeal to the end user. You must produce an experience to aid and match your customers’ behaviour, if it doesn’t sit well with them, then they will not hesitate to vacate your website.
Research can be completed in many ways. Whether you head out and interview potential customers who may be interested in your website, or utilise online surveys, it’s essential that you find out what people want, but more importantly, what they like.
From your research, you can then create user personas — which are fictional yet accurate representations of your real end users. You’ll gain a better understanding about the motive of your users, and it will let you implement a design to match their incentive.
Design & Prototyping
When, and only when, you have sufficient results from your research, you can begin reviewing the design of your website. This is where you can experiment with the aesthetics of your website to create a sufficient ‘customer journey’ on your website — with a mixture of messaging, content and imagery.
Chop and change the layout of your website as much as you like. Through wireframes and design prototypes, you can alter your website as you wish, until you find the perfect design. It’s not a speedy process, and that’s because this is your time to experiment with the website and ensure that the customer journey is uncomplicated, effective and interesting.
Minimal website design is proving to be the most effective with users. For those websites that present concise content with quality graphics & images, they’re easily catching and retaining the attention of their users.
At this stage, you should have a great understanding of what your customers want and how you are going to entice them. Through A/B split testing, real user testing and user tracking, you will learn even more about your customers’ behaviour — they don’t always behave as you expect!
It’s at this time that you can accurately review whether or not your website’s design is right for your customers. User testing is the penultimate step, and it’s at this time you truly put your website’s design to the test.
Testing is a continuous cycle — with the process of trialling and refining, it’s essential to keep doing so until you are confident that your website is engaging and relevant to your products and services.
Here’s to the final step of our UX design strategy!
There’s a slight twist to this final step — it’s more of an ongoing process than just a step. Just because the website has been launched, that doesn’t mean the UX work is done. Give yourself a pat on the back by all means, but understand that it’s a step that requires continual monitoring and modifying.
By frequently testing your website, you can adapt it and ensure that it meets customer satisfaction. The internet is always changing, and so keeping your website up to date and competitive is essential.
Even if you weren’t aware of UX design previously, you would have considered UX aspects of your website naturally — to make a website look good and ensure it’s easy to use.
Do you have your own UX strategy?
If you have your own UX web design strategy which covers additional steps we haven’t mentioned, we’d love to hear them!