“Identity beats reason. Reason beats facts.”
How to Become a Prolific Writer By Blogging Every Day
Tony Stubblebine
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I still remember sitting in a restaurant with Buster Benson, Chris Hogg, and Aaron Coleman chatting about behavior change and this idea came up.

Behavior change is about identity. Help someone change their identity and you’ll help them change their behavior. A lot to unpack in that, but it’s one of the main ideas that continues to resonate with me.

Maybe I’ll start my own writing project to flush this out….

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