If you’re fundraising from financial investors, you’re agreeing to eventually provide them with an…
Cankut Durgun
1

Goals of investors and founders should align. For that, it is necessary to talk about measure of success from the beginning like you mentioned.

Both founders and investors should optimize for success. If it’s necessary to do a down round that will affect both the founder and investor equity, both parties should be able to say, “yes this is what we need for future success”. They are partners afterall.

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