How Businesses and Recruiters are using Snapchat to hire young people
Snapchat is one of the most popular mobile apps in 2016 that allows users to send videos and pictures which is also a good avenue for Snapchat recruiters to hire goal driven and dynamic young individuals. Snapchat is a fun messaging app also. Photography or video can be taken by you, then put in a caption or lens graphic over top and then shared with a friend. Alternatively, you can include it to your story, a 24-hour collection of your photographs and videos, which you broadcast to the world or even to your followers.
Snapchat is exclusive for the reason that all photographs and videos only last a brief timeframe before they fade away permanently, making the phone app short-lived in character, though a screenshot of the snaps can be made to save lots of them in picture form. By May 2014, Snapchat app’s users were sending 700 million snaps every day.
Snapchat can be used to send videos and photographs — called snaps — to friends. Friends and family can view the snaps for 10 seconds. Some people can’t believe why someone would really need to send quick pictures or videos to friends, particularly if they cannot be preserved for later viewing. Well, these snaps can be saved.
Can Snapchat be used for Recruitment?
The answer to that question is determined by your audience. Knowing your prospective audience is important in virtually any Snapchat recruitment effort. It is a fact that 71% of Snapchat users are under 25 years old or between the ages of 18–30. Therefore, entry-level graduates fall into this category alongside college students and those also starting employment for the first time.
If you are looking to target younger employees, creative types, marketing professionals, IT programmers, social media executives etc, Snapchat is worthy of consideration given the age of users it is attracting.
Snapchat is a superb exemplary case of a non-traditional application that’s not only fun and possible for applicants to make use of, but is also a great approach to examining a candidate’s communication skills in a manner that a resume alone cannot do.
A Snapchat story can be images or brief videos that are visible for 24 hours unless saved, providing a far more lasting, long-lasting feel to the short-lived Snaps you likely send to your friends and relations. This is a free of charge and effective method for companies to market themselves. Sharing a URL to a careers page allows interested individuals to screenshot the image and use as a reference for internet browsing later.
Advertising on Snapchat
Businesses can also make use of Snapchat paid advertising across specific stories. To advertise, you simply create a still image or video advertisement and get interested users to publish stories that are relevant to your niche or category. Recruiters can also increase their brand visibility with photos and videos of the organization and team member profiles.
Lastly, the following Industry categories appear to be utilizing Snapchat’s advertising platform for hiring and other business reasons