Study with 200 Thousand eCommerce Stores Proves the Power of UGC
User generated content is so essential when creating an online marketing plan. What’s the reasoning behind this statement? It demonstrates social proof.
All of us have, at some time or another, purchased something and come to the conclusion that it was a waste of our money. People don’t want to take chances with their hard-earned money. That’s why they want to know the opinion of other customers before making a purchase.
When eCommerce store owners grasp this concept, they’re able to come up with creative ways of using UGC to help with conversions on their product and sales pages.
Yotpo has an article on their blog about data-driven user generated content marketing that gives us a lot of insight on how to successfully implement the information that’s gathered through analytics.
They also created an awesome interactive page that displays their findings after analyzing 200,000 e-commerce stores in a variety of niches. The great thing about this report is that the data is organized by industry. I think you’ll find it very helpful!
Blessings Always,
Eren Mckay
