Eric SantosaActivity and Narrative as Building-block of Human ExperiencePhoto by Daria Kraplak on UnsplashMar 7Mar 7
Eric SantosainUX CollectiveHow consumer insight can benefit us, consumersConsumer insight is an explanation of how and why consumers adopt particular products. It helps brands to increase likelihood of happy…Dec 10, 2019Dec 10, 2019
Eric SantosainUX CollectiveUnderstanding brand and UX jargon using object-oriented ethnographyJargon has created many confusions, but at the same time it is something we cannot live without. This is especially true when we read…Dec 4, 2019Dec 4, 2019
Eric SantosainUX CollectiveA learning from object-oriented ethnography to help guiding UX designAs ethnographer working with products, I use object-oriented thick descriptions of product use for identifying UX personas and use cases…Nov 26, 2019Nov 26, 2019
Eric SantosainUX CollectiveGood UX designs require three things to achieveThis is what I, as a new comer, learned from UX clichés and UX 101.May 27, 2019May 27, 2019
Eric SantosainUX CollectiveHow to avoid making more UX clichésAn expression becomes cliché since it is quite often used, yet lacking clarity. To avoid making more UX clichés we need to ‘unpack’ the X…May 13, 2019May 13, 2019
Eric SantosainPrototyprHow Semiotics Can Help Building Better UX: On Deconstructing ExperienceSemiotics has been quite useful analytical tool for deconstructing and reconstructing product experience. It can be useful for UX as wellApr 29, 2019Apr 29, 2019