How Thumos is Creating an Unfair Advantage for Your Digital Agency

Thumos has clearly built technical capabilities that are especially useful to the digital agencies. Though digital agencies typically focus on creating traffic and conversion for B2C companies their revenue generation efforts are in a high-ticket B2B space. This requires different strategies than they deploy for their clients.

Scale becomes difficult for them to obtain and most are reliant on the founder’s ability to find opportunities and close them. General beliefs in the business community tell us that a founder is not scalable — I beg to differ.

Here is a concept for how we do this whether we are scaling a founder or one of their lieutenants…

• Aggregate base information, LinkedIn profiles, emails and company website URLs on the targets
• Setup Facebook Pixel Helper
• Create an RPA that is visiting every target site and capturing a jpeg of the the Facebook Pixel Helper as seen here…

• Build form outreach like the following that is scalable but looks as if it is speaking directly to the prospect and even like the team member went to their site and identified the issues outlined(this is one that we are using to reach out to digital agencies and convert sales for this very strategy):

Opening LinkedIn Message:

“XXXX,

Facts I gathered on your website; programmatically : )

• You [do/don’t] have pixel
• [do/don’t] have google analytics
• [do/don’t] have a privacy policy
• You are running on [version of WordPress or Wix]

Imagine the power of using this data on thousands of prospects. Please connect to learn more…”

Follow up on LinkedIn and Email

“XXXX,

The challenge of scaling high-ticket offerings is that you need to build rapport in a way that isn’t possible through traditional digital. So how can you do this at scale?

I work with digital agencies to scale their outreach and build highly intelligent client acquisition strategies that speak directly to their prospects by the thousands.

Imagine if you could essentially send messaging daily — using mass data and AI to hundreds of your targets that addressed their issues directly. Something like the following *using you as an example*:

Hi [XXXX],

I work with digital agencies doing between [revenue bracket] to scale their outreach and speak directly to their audience and double their revenue in just months. Here is your data:

• You [do/don’t] have Facebook pixel
• Your pixel is firing [x] times as seen in the screenshot below

• [do/don’t] have google analytics
• Your google analytics is firing [x] times as seen in the screenshot below
• [do/don’t] have a privacy policy
• If your prospect doesn’t have this they are out of data compliance
• You are running on [version of WordPress or Wix]
• This will help you open conversations for web development builds if that’s part of your offering
• Your Alexa rating is [xyz]
• Your traffic is about [xyz]/mo”

Stay tuned for a post that shows some automations running this strategy. : )