Eric FrancisinScratch Marketing + Media BlogDigital Brand Authority: The New Marketing FrameworkGiven that today’s paradigm of customer centricity has coaxed brands to adopt a Marketing the Future stance towards their relationships…Jan 24, 2017Jan 24, 2017
Eric FrancisinScratch Marketing + Media BlogThree Principles of Marketing the FutureMore than 50 years ago, Intel co-founder Gordon Moore predicted that computing power would increase at an exponential rate. The anticipated…Jan 11, 2017Jan 11, 2017
Eric FrancisinScratch Marketing + Media BlogThe Three Stages of MarketingModern digital marketing is about establishing brand authority. It’s based on trust, expertise, reputation, community recognition and…Jan 6, 2017Jan 6, 2017