Eric SeufertDear Mark Zuckerberg: Please don’t ban political ads on FacebookDear Mark Zuckerberg:6 min read·Nov 7, 2019----
Eric SeufertHow I increased Mobile Dev Memo’s Google PageSpeed score from the mid-40s to over 90A few months ago, I decided to update the dated design of my mobile advertising and freemium economy trade blog, Mobile Dev Memo (MDM)…9 min read·Jul 7, 2019----
Eric SeufertMeasuring advertising incrementality using Ghost AdsIncrementality is the measurement of revenue that can be reasonably attributed to advertising spend6 min read·May 9, 2019----
Eric SeufertDiseconomies of scale in mobile advertisingMobile user acquisition tends to suffer from diseconomies of scale3 min read·Apr 26, 2019----
Eric SeufertStrategy must precede media buying in mobile advertising“Growth strategy” may seem nebulous and vague, but it’s really not3 min read·Apr 19, 2019----
Eric SeufertWhy analytics teams failAn overview of common problems that analytics teams face with team composition, org structure, and incentives8 min read·Apr 11, 2019----
Eric Seufert5 tips for managing mobile marketing agenciesWorking with mobile marketing agencies can be frustrating — here are five tips for managing that relationship5 min read·Apr 2, 2019----
Eric SeufertHow does LTV / CAC fit into a growth strategy?This article explores the LTV to CAC dynamic and how a growth strategy is built around it5 min read·Mar 27, 2019--1--1
Eric SeufertHow large is the mobile gaming advertising market?There are two ways to approach estimating the total size of mobile games advertising spend: top-down and bottoms-up.8 min read·Mar 15, 2019----
Eric SeufertThe problem with the 30% platform fee on mobile in three chartsThis article was originally published on Mobile Dev Memo4 min read·Mar 13, 2019----