Eric SeufertDear Mark Zuckerberg: Please don’t ban political ads on FacebookDear Mark Zuckerberg:Nov 7, 2019Nov 7, 2019
Eric SeufertHow I increased Mobile Dev Memo’s Google PageSpeed score from the mid-40s to over 90A few months ago, I decided to update the dated design of my mobile advertising and freemium economy trade blog, Mobile Dev Memo (MDM)…Jul 7, 2019Jul 7, 2019
Eric SeufertMeasuring advertising incrementality using Ghost AdsIncrementality is the measurement of revenue that can be reasonably attributed to advertising spendMay 9, 2019May 9, 2019
Eric SeufertDiseconomies of scale in mobile advertisingMobile user acquisition tends to suffer from diseconomies of scaleApr 26, 2019Apr 26, 2019
Eric SeufertStrategy must precede media buying in mobile advertising“Growth strategy” may seem nebulous and vague, but it’s really notApr 19, 2019Apr 19, 2019
Eric SeufertWhy analytics teams failAn overview of common problems that analytics teams face with team composition, org structure, and incentivesApr 11, 2019Apr 11, 2019
Eric Seufert5 tips for managing mobile marketing agenciesWorking with mobile marketing agencies can be frustrating — here are five tips for managing that relationshipApr 2, 2019Apr 2, 2019
Eric SeufertHow does LTV / CAC fit into a growth strategy?This article explores the LTV to CAC dynamic and how a growth strategy is built around itMar 27, 20191Mar 27, 20191
Eric SeufertHow large is the mobile gaming advertising market?There are two ways to approach estimating the total size of mobile games advertising spend: top-down and bottoms-up.Mar 15, 2019Mar 15, 2019
Eric SeufertThe problem with the 30% platform fee on mobile in three chartsThis article was originally published on Mobile Dev MemoMar 13, 2019Mar 13, 2019