Eric Seufert – Medium

Eric Seufert

Eric Seufert

Dear Mark Zuckerberg: Please don’t ban political ads on Facebook

Dear Mark Zuckerberg:

Nov 7, 2019

Dear Mark Zuckerberg: Please don’t ban political ads on Facebook

Nov 7, 2019

Eric Seufert

How I increased Mobile Dev Memo’s Google PageSpeed score from the mid-40s to over 90

A few months ago, I decided to update the dated design of my mobile advertising and freemium economy trade blog, Mobile Dev Memo (MDM)…

Jul 7, 2019

How I increased Mobile Dev Memo’s Google PageSpeed score from the mid-40s to over 90

Jul 7, 2019

Eric Seufert

Measuring advertising incrementality using Ghost Ads

Incrementality is the measurement of revenue that can be reasonably attributed to advertising spend

May 9, 2019

Measuring advertising incrementality using Ghost Ads

May 9, 2019

Eric Seufert

Diseconomies of scale in mobile advertising

Mobile user acquisition tends to suffer from diseconomies of scale

Apr 26, 2019

Diseconomies of scale in mobile advertising

Apr 26, 2019

Eric Seufert

Strategy must precede media buying in mobile advertising

“Growth strategy” may seem nebulous and vague, but it’s really not

Apr 19, 2019

Strategy must precede media buying in mobile advertising

Apr 19, 2019

Eric Seufert

Why analytics teams fail

An overview of common problems that analytics teams face with team composition, org structure, and incentives

Apr 11, 2019

Why analytics teams fail

Apr 11, 2019

Eric Seufert

5 tips for managing mobile marketing agencies

Working with mobile marketing agencies can be frustrating — here are five tips for managing that relationship

Apr 2, 2019

5 tips for managing mobile marketing agencies

Apr 2, 2019

Eric Seufert

How does LTV / CAC fit into a growth strategy?

This article explores the LTV to CAC dynamic and how a growth strategy is built around it

Mar 27, 2019

How does LTV / CAC fit into a growth strategy?

Mar 27, 2019

Eric Seufert

How large is the mobile gaming advertising market?

There are two ways to approach estimating the total size of mobile games advertising spend: top-down and bottoms-up.

Mar 15, 2019

How large is the mobile gaming advertising market?

Mar 15, 2019

Eric Seufert

The problem with the 30% platform fee on mobile in three charts

This article was originally published on Mobile Dev Memo

Mar 13, 2019

The problem with the 30% platform fee on mobile in three charts

Mar 13, 2019

Eric Seufert

Eric Seufert

Quantitative Marketer. Author of Freemium Economics (Elsevier 2014). Blogger at Mobile Dev Memo. All views strictly my own.

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