Erica JordaninDownstreamGet your Amazon Sponsored Ad campaigns ready for Black Friday / Cyber MondayThe holiday shopping season is quickly approaching, with retail holidays Black Friday and Cyber Monday only a month away. Make sure that…Nov 14, 2018Nov 14, 2018
Erica JordaninDownstreamMarketing dollars are flowing to Amazon from everywhere, not just Google searchAmazon is a digital retail shelf that trade and shopper marketing budgets are being re-allocated to much faster than anyone gives it…Nov 6, 2018Nov 6, 2018
Erica JordaninDownstreamWhy your brand should have an always on strategyIt goes without saying that you should have strategies in place for high-traffic shopping holidays like Prime Day, Black Friday, and even…Nov 6, 2018Nov 6, 2018
Erica JordaninDownstreamIs Amazon the great equalizer for brands? [podcast]Whether you’re a well-established brand, or an up-and-comer, the virtually infinite shelf space on Amazon means that it’s easier to get on…Sep 26, 2018Sep 26, 2018
Erica JordaninDownstreamHow to tell if your Amazon ad investment is worth it: A guide to RoASWhen it comes to Amazon PPC, Return on Ad Spend (RoAS) is a metric that you’d be remidd to not include in your KPIs. Read on to find out…Sep 21, 2018Sep 21, 2018
Erica JordaninDownstreamHow sales attribution works for Amazon marketing campaignsOne great thing about Amazon search marketing is the ability to attribute product sales to ads. But what people don’t talk about are the…Sep 7, 2018Sep 7, 2018
Erica JordaninDownstream6 questions to answer before launching an Amazon ad campaign [Checklist]Set yourself up for success. Read this before you create a new Amazon search marketing campaign on AMS or Seller Central.Sep 5, 2018Sep 5, 2018
Erica JordaninDownstreamGoogle vs. Amazon keyword optimizationConsumers conduct their product searches differently on Google and Amazon. Tailor your keywords to align with these search habits.Sep 5, 2018Sep 5, 2018
Erica JordaninDownstreamThe complete guide to ad placements for Amazon PPC campaignsWhere your ad shows up matters. Read this guide to make sure you’re placing your ads to work toward your goals.Jul 25, 2018Jul 25, 2018
Erica JordaninDownstreamWhat is Amazon Marketing Services (AMS) and why does it matter for your business?Why you’re missing out if you’re not using this product marketing channelJul 2, 2018Jul 2, 2018