“We don’t do PowerPoint (or any other slide-oriented) presentations at Amazon. Instead, we write narratively structured six-page memos. We silently read one at the beginning of each meeting in a kind of “study hall.” Not surprisingly, the quality of these memos varies widely. Some have the clarity of angels singing. They are brilliant and thoughtful and set up the meeting for high-quality discussion. Sometimes they come in at the other end of the spectrum.”
The digital strategists who’ll be most successful going forward have a robust generalist’s understanding of traditional and digital marketing and some knowledge of how businesses work. They need to have a solid foundation of what a digital product or service is, how the company would get paid, and everything in between.
It turns out that a large portion of real-world problems have the property that it is significantly easier to collect the data than to explicitly write the program. A large portion of programmers of tomorrow do not maintain complex software repositories, write intricate programs, or analyze their running times. They collect, clean, manipulate, label, analyze and visualize data that feeds neural networks.
I’ve lived by a watch that tells time a bit differently. I embrace change. Those facing retirement age don’t need a new watch but rather a different outlet. You can stay around as long as you stay active — and, of course as I’ve mentioned time and again — you have a plan.
… we’re so special, with our routines and our motivation and our needing to have everything just so. Those artsy stock images of the laptop and Moleskine and the cappuccino arranged with millimeter-level precision are toxic. Nobody asks the bricklayer how he puts the next brick in place when he doesn’t feel inspired.