Design thinking seems to be the buzzword of 2016. Since gracing the front cover of Harvard Business Review, more companies are claiming that they are design lead organisations, many are asking how to become one and many more are asking what the hell is it?

The quick answer is, Design…

Eric Auld

Head of Product Design at @Sendle. Loves coffee. Doesn't ride up hills. Pretends to rock climb.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store