Design thinking seems to be the buzzword of 2016. Since gracing the front cover of Harvard Business Review, more companies are claiming that they are design lead organisations, many are asking how to become one and many more are asking what the hell is it?

The quick answer is, Design Thinking is a formal method for practical and creative problem solving.

Design Thinking has been around since the mid 80’s where it was commonly used in architecture and urban planning. During the 80’s and 90’s, Stanford University expanded on the concept of Design Thinking by teaching “design thinking as a method of creative action.” …

About

Eric Auld

Head of Product Design at @Sendle. Loves coffee. Doesn't ride up hills. Pretends to rock climb.

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