Always nice to see your posts. I think the lessons here apply broadly to product development as a whole. But media companies and video apps seem particularly vulnerable to a short-sighted product strategy.
At Cainkade, we see many business owners view the 1.0 or launch of a product as the last day of the effort rather than the first day. In reality, after the launch the product becomes a living, breathing organism that needs to be looked after, cared for, fed and guided.
I see three consistent issues.
- Products are built to be perfect on day 1 (which is impossible in a world of change), rather than instrumented and built to be updated and optimized in response to changing customer and market needs.
- Business owners don’t budget or staff to support the product on an ongoing basis. The product is born and it has to leave the nest immediately.
- There is no single product owner that goes to sleep and wakes up thinking only about the product. Most often we see either multiple stakeholders with no clear ownerships, or a single stakeholder with shared responsibility across different projects or products.