What is Product Design?

This frequently misunderstood field is in need of a proper definition. 

eric eriksson
Apr 8, 2014 · 7 min read

Product Design is more



Product Design is the whole process


Product Design is your brand


Product Design won’t solve your problems


Product Design is adaptive


Product Design is spreading the knowledge


Product Design is this.

Thanks to Cas Lemmens, rochelle king, and kdpingo.

eric eriksson

Written by

Swedish Product Designer in NYC. Previously @Instagram, @Facebook, @Spotify