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Eric Wilson

Eric Wilson
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Tools of the Trade: Must-use tools from the Virginia governor’s race

Readers of my weekly newsletter often mention that the “Tools of the Trade,” a section where I highlight new apps, programs, plugins and…

Nov 30, 2017

Tools of the Trade: Must-use tools from the Virginia governor’s race

Nov 30, 2017

Eric Wilson
in
Learn Test Optimize

Dealing with Disappointment

It was election day and the voters were finally making their decision.

Nov 27, 2017

Dealing with Disappointment

Nov 27, 2017

Eric Wilson
in
Learn Test Optimize

A logo that embraced Virginia

One of our first tactical decisions as a campaign was settling on a logo and it was critical to our success that we started out early to…

Nov 13, 2017

Nov 13, 2017

Eric Wilson
in
Learn Test Optimize

8 Key Insights from Audience Summit 2016

Last week, Targeted Victory hosted their annual Audience Summit. Here are some key insights the speakers shared that are worth “inwardly…

Aug 29, 2016

Aug 29, 2016

Eric Wilson
in
Learn Test Optimize

15% of independents swayed by Facebook posts

This is the Medium version of my weekly newsletter, delivered on Fridays, featuring the best reads on politics and technology. Sign up here…

Aug 23, 2016

15% of independents swayed by Facebook posts

Aug 23, 2016

Eric Wilson
in
Learn Test Optimize

Campaign Website Navigation: A Usability Test

A special word of thanks to Optimal Workshop for helping me out with this test. They have amazing usability testing tools and if you build…

Aug 18, 2016

Campaign Website Navigation: A Usability Test

Aug 18, 2016

Eric Wilson
in
Learn Test Optimize

Undecided voters prefer online to TV ads

This is the Medium version of my weekly newsletter, Learn Test Optimize, which focuses on the intersection of politics and technology. Sign…

Aug 9, 2016

Undecided voters prefer online to TV ads

Aug 9, 2016

Eric Wilson
in
Learn Test Optimize

Improving your campaign website’s usability

In my earlier post analyzing the navigation menus of 50 US Senate campaign websites, we learned about the importance of a user’s…

Aug 2, 2016

Improving your campaign website’s usability

Aug 2, 2016

Eric Wilson
in
Learn Test Optimize

Campaign Website Navigation & Voters’ Expectations

Check out my follow up post here highlighting ways you can improve your campaign website’s navigation.

Jul 28, 2016

Campaign Website Navigation & Voters’ Expectations

Jul 28, 2016

Eric Wilson
in
Learn Test Optimize

Bogus wifi at the Republican National Convention tricked 1,200 people

Here’s last week’s edition of my newsletter, Learn Test Optimize, sign up here so you never miss an issue, delivered every Friday morning.

Jul 26, 2016

Jul 26, 2016

Eric Wilson

Eric Wilson

Digital strategist working on campaigns. Alumnus of Marco Rubio, Ed Gillespie, American Action Network, and Engage.

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