Kuoni has been a global leader in the travel industry for the past 110 years. They are not the typical travel agency people have in mind. In order for Kuoni to create tailor-made trips, travel experts listen to what the customers want and then create a vacation that’s right for them and their budget. So far they have been doing everything offline, only recording basic things online for the customer to view. The management of the trip is very basic, however, and customers today are demanding more digital experiences and more control over their purchases.

Goals & Objectives: Design the…

Case Study: Modas.

Modas started back in 1994 as a clothing store targeting an audience looking for affordable yet fashionable clothing. Even though they’ve had great success with their many retail stores (400 locations), their e-commerce store has not seen that same success due to an outdated website with only information about locations, promotions, and a bit of background about the company.

Design Goals & Objectives: Rebrand with an updated logo and visual system. Design a responsive e-commerce website that is easy to use and that allows customers to browse through all products and filter by size, color, style and others.

My Role…

Case Study: Seattle Boxing Gym.

Seattle Boxing Gym (SBG) was founded back in 1990. It’s a single local gym that is built around boxing that mixes cardio circuits and strength training to create a tough yet fun experience for all. Even though it has gone through different management groups in the last 30 years, SBG has been able to adjust accordingly while creating a very strong community in the heart of Seattle.

Goals & Objectives: Research and re-design a responsive website for Seattle Boxing Gym that is tailored to both first-time customers and recurring members while keeping the gym’s current branding.

My Role: Lead UX/UI…

A Simple Story of Assumptions and Failures

Twitter Peek -Creative Commons / Public domain

Back in 2008, social media was fairly new to all of our lives. There weren’t countless of mediums trying to get our attention to use their platform how there is now. Back then apps that are mostly used today by many like Instagram, Snapchat, Pinterest and TikTok were nonexistent. There where two main social networking platforms; Twitter and Facebook (three if you count Myspace).

The main difference at the time between Facebook and Twitter back in 2008 was their way of communication. Facebook was a more a more passive and friendly space socially, one that you would share mostly with…

ATM for Kids

I’m learning more about UX Design Methodologies this week at Designlab and one of the projects is an exercise to create an ATM that’s designed for kids. The project is made to enforce the importance of rapid design prototyping using the design thinking process. Below I’ll share my Design Thinking Process and how I applied these concepts to create my idea.

Design Thinking Process- SoftServe / Twitter: @softserveinc


What is an ATM (Both Functionally and Metaphorically)?

I started off by figuring out what an ATM was both functionally and metaphorically. Functionally, an ATM is a way to access money that is stored away in an account. You can take out (withdraw) or put in (deposit)…

Why TikTok just works for anyone

The world at the moment is in a weird stage since we are all mostly quarantined in our homes for days now. Most of us are trying to find ways to either kill time or try to be as productive as possible throughout our day. With almost no live entertainment — sports, concerts, events, etc. — we are forced to be active on our phones more than ever before. The thing that has jumped out to me the most is how we long and search for some kind of distraction that brings us joy and helps us get through these…

Erick Brito

Designlab UX Academy Student

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