Eric Mineart11 Years GoneChristmas morning marked 11 years gone. If this famous birthday seems a depressing day to die, it’s not, or at least it hasn’t been so…Jan 4, 2018Jan 4, 2018
Eric MineartBreaking a Brand IllusionBrand is an illusion easily pierced. Here’s how one company shattered theirs.Jul 6, 2017Jul 6, 2017
Eric MineartSonos sees The Pod and raises you The Home.To many, Apple’s smart speaker looks more like a Sonos competitor than an Amazon one.¹Jul 3, 2017Jul 3, 2017
Eric MineartThere’s no such thing as a wearable.These days the story’s the same for wearables. Here’s TechCrunch with the now familiar storyline:Jan 27, 2017Jan 27, 2017
Eric MineartGoogle, Product by Google, Made by GoogleGoogle doubles-down on Google-centric ego branding with a three-Google monstrosity.Jan 20, 2017Jan 20, 2017
Eric MineartIn Defense of VotersHow our broken legislative process and enabling media exacerbate the electorate’s partisanship.Aug 8, 20163Aug 8, 20163
Eric MineartThe case against friction & for transparency.Why our love of frictionless, transparent tech products should teach us to demand better policy.Jun 7, 2016Jun 7, 2016
Eric MineartThe naked logic behind brand extension.This quote from Jessica Ryan, Director of Marketing at The Kraft Heinz Company, on Heinz’s foray into BBQ sauce is as clear a view of the…May 15, 2016May 15, 2016
Eric MineartTake the good life challenge.How can the president shape society to be more congenial to your vision of the good life if they don’t know what your vision is? Tell them.May 13, 2016May 13, 2016
