Eric M. WhiteInfluence Others With Research (without hiring a firm like mine)Apr 25, 2022Apr 25, 2022
Eric M. WhiteSix Questions to Ask After Every Customer ConversationAsk these questions after every interview, support call, and conversation with a customer.Jul 30, 20171Jul 30, 20171
Eric M. WhiteinJobs to be DoneA Conversation with Rene BastjiansIn which we discuss JTBD thinking and surfboard manufacturingMay 10, 2017May 10, 2017
Eric M. WhiteWhen Advertising IS the ProductAdvertising is the first feature customers use to solve their problems.Dec 16, 2016Dec 16, 2016
Eric M. WhiteinJobs to be DoneThe North Star of an Enduring BusinessSolutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.Dec 8, 20162Dec 8, 20162
Eric M. WhiteinJobs to be DoneWhen Does a Job to be Done Start (and end)?Know the difference, and you understand better why customers buy, use, and stop using your productNov 6, 20161Nov 6, 20161
Eric M. WhiteinJobs to be DoneHow Do We Describe a Job to be Done?A well defined JTBD helps you focus on what’s important about your customer’s struggle.Oct 5, 2016Oct 5, 2016
Eric M. WhiteinJobs to be DoneLearning Jobs to Be Done From 5 Super Bowl AdsJobs to Be Done (JTBD) is an important way of seeing the world. You can learn more about it at my website or right here on Medium.Feb 9, 20163Feb 9, 20163