Delight your customer: I am a big believer that this is the best way to promote your product. Give your customers a brand they connect to, a good product they love and need, and an amazing customer experience, and your customers will do the marketing for you! …

Loyalty programs know many shapes and forms, but the principle of a loyalty program is that it is supposed to reward the loyalty of customers and to further increase their loyalty through that. Based on the amount of money spent, customers are often rewarded with points, discounts, or tiers. In…

An Interview With Eric Netsch — … Improved customer experience: Mobile apps are created to meet the needs of potential buyers by providing comfort of using the offered services. It is much more reliable and personalized as compared to most traditional websites. …

An Interview With Eric Netsch — On landing pages, utilize pop-ups with an offer to entice your visitors and collect email addresses for for marketing efforts. When a potential customer is about to bounce from your site, exit-intent pop-ups are effective at reducing cart abandons and increasing sales. Shopify is a fantastic platform to use to…

An Interview With Eric Netsch — Build a Great Team: Stating the obvious here. Your team is making decisions every day that impact your customers. They need to be aligned with your mission and ready to take ownership of the solution. As a part of my series about the “5 Things You Need To Know To…

An Interview With Eric Netsch — You may not be the best, but you’re the only “you.” People like to buy from people, not just brands. Invest yourself into your marketing efforts to differentiate and build these stronger bonds with customers. It’s scary to be transparent and put yourself out there, but it often pays off! …

An Interview With Eric Netsch — Be platform agnostic. Sell on any and every platform that resonates with your brand. There are a ton of value-driven marketplaces that feature women-owned or sustainable businesses only. The sole objective for these platforms is to get their vendors sales, so they will promote your business. …

An Interview With Eric Netsch — Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. Start sending out e-newsletters, promotional mails, and cold emailing. As a part of our series called “The Top 5 Ways To Market, Advertise & Promote An Ecommerce Business Today”…

An Interview With Eric Netsch — You’ve also got to be willing to learn and be open to new ideas. The world is changing faster than ever, so you’ve got to be ready to move with it or risk falling behind. Your old beliefs and biases will be challenged, and sometimes this is for the best…