The ‘No Swing Voter’ Theory

We’ll start with electoral politics and voter turnout. The theory laid out in the Politico article is that actual voter turnout matters more to winning elections than moving blocs of swing voters one way or the other. The election is decided by WHO VOTES rather than who voters VOTE FOR. Now, this is based on one polling analyst (which is a stretch to call it truth), but has some profundity. And it might help explain why one Trump campaign goal, voter suppression, is a target.

Political Advertising? No. Micro-Targeting!

The Trump campaign plans to spend $1 billion dollars on its re-election campaign.

The War On Truth

What is disinformation anyway? That’s a definition a bit above my paygrade but I can say that it’s an attack on truth. Meaning both that it can be a variety (stretching truth, omitting truth, or just straight lying or deceiving). It’s not necessarily propaganda but it certainly can be. And sometimes it can be done without attribution, so that a person isn’t exactly sure where something came from. Picture a hyperlink that someone (even myself) might use that is linked to words that ostensibly the link would source, and yet when you click the link it’s something different or a slant of what the original author wrote. That’s an example of disinformation.

All Politics Is Local, So ‘Buy Local’ Indeed

One of the scariest parts of Coppins’ foreboding story comes nearer to the end — after paragraphs of the Trump campaign’s plans. It has to do with the purchasing and/or creation of local “news” sources popping up in key places; usually representing a titled point of view.

Cambridge Analytica

I know, I know, you’ve heard all about Cambridge Analytics. Maybe you watched The Great Hack. Maybe you binged a whole slew of articles about the company in 2016 after the election where they worked with the Trump campaign or in 2018 when they shut down and transformed into Emerdata.

The Role Of Facebook

I think more than ever that Facebook will have a soured legacy — something not far from the tobacco industry but not so directly misunderstood. Put simply, it’s a powerhouse that acts recklessly, apologies minimally, and has a huge stake in how its perceived. It’s also massively wealthy and tied to some very important people.

So Why Is The Election Over?

The question then is what this all means for November 2020. Because the Democrats can utilize these same tools, right? Absolutely, and they will. They already are in the primary — the cat is out of the bag and this the future of political campaigning.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Eric Grant

Eric Grant

Novelist & Nomad; venturing into my first fiction writing after years in tech. Find me at or