I think it just might come down to what kind of art the artist produces. Some are more naturally commercial and saleable than others. Jim Henson’s and Steven Spielberg’s art was, from the beginning — “commercial”. Others not so much. But look at Picasso, for example. Certainly his images were not commercial when he first created them. But he was supposedly, a relentless self promoter, as was almost every successful unique and original artist in their own era. Walt Whitman published and hawked his own “Leaves of Grass”. Miles Davis. Bob Dylan. Many created their own myths. It’s up to each of us artists to find our own path to — first creating our work, and then finding an audience. It’s not an easy path. Still we must continue to follow it.