may have put it best (as he usually did) in 1930 when he wrote, “Anyone can do any amount of work, provided it isn’t the work he is supposed to…early 20thcentury, Robert Benchley, may have put it best (as he usually did) in 1930 when he wrote, “Anyone can do any amount of work, provided it isn’t the work he is supposed to be doing at that moment.”
Powerful creative ideas that change hearts and businesses require a leap. They require a leap in the minds of their makers, who make connections that no one else thought to make, and, crucially, they require a leap from the marketers who back them. Not blind, not reckless, not uninformed, but a leap nonetheless — a willingness to recognize that creative breakthroughs often seem improbable, until they become inevitable.
The answer is simple. Our identity, as a news organization, is high quality journalism you cannot find anywhere else. Companies have a word for this identity: it is called your brand. Brand has become a bit of a sneering, dirty word in certain media circles. But we ignore at our own peril the fact that we, too, are a brand.