Eric Van FossenIf you want to get thumb’s up, find a way to let people know what’s up.How expectations create experience (and vice versa.)Jun 28, 2016Jun 28, 2016
Eric Van FossenThe Cashier Counts.I like going to a good grocery store. Where I grew up, in Iowa, we had the “Friendly smile in every aisle” at the neighborhood Hy-Vee. I…Jun 24, 2016Jun 24, 2016
Eric Van FossenMarketing is Not Fighting.Let’s think more in rewarding terms.Jun 16, 2016Jun 16, 2016