Why John Wick Only Wears Custom Tailored Suits

John Wick’s expensive tailored suit tells you all you need to know about what he does. It is a custom job.
John Wick is the absolute best of the best in his field. In Chapter 2, the film communicated this by showing how John Wick prepares himself before carrying out a job.

John Wick is the most sought out hitman, because his elite prospects need a custom job. John Wick’s suits are symbolic of this. As he prepares to carry out his mark… John only goes to the best tailor for his suit. The preparation sequence starting with his tailor shows the audience why John Wick consistently outperforms his adversaries.
Luca Tosca designed John Wick’s all black suit to “convey extreme elegance. A slick, minimalist suit design also serves an important storytelling function.”

The color black has an important story telling element in the film. In graphic design and color psychology it represents precision, sophistication and elegance. The black color of John’s suit has two functions. It’s symbolic of John Wick’s character while also delivering an effective psychological storytelling component. The services he provides are premium and only accessible by a few.
When John Wick needs professional services for himself he seeks out only the elite best. He depends on their precision, expertise, and elegance.

Next we’re shown that John Wick goes to best weapons consultant for his guns, weapons, intel and field tools. You can tell this guy is in a league of his own.
Elite professionals only work with other elite professionals. They do so because the products they produce are reliable, will NOT fail and achieves results. John knows that he can rely on his tailor and weapons supplier, because they scrutinize every detail like he does. None of them can tolerate mediocrity. All of his service providers perform on the elite level of their respective field just as he does.

Another amazing detail you’ll notice is how John Wick treats the professionals he works with and vice versa. There is this unspoken respect, honor and care for each other. We see this in the creatively written dialogue, skillful juxtaposition of shots, and in the expert performance of the actors.
I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1.Given that, you’re well advised to go after the cream of the cream … A small team of A+ players can run circles around a giant team of B and C players.
-Steve Jobs

In fact, the entire execution of the film is a precise and robust custom job.
I really enjoyed the preparation sequence of John Wick: Chapter 2. It serves two things. It builds up the story’s anticipation, and provides more character development. The audience gets a deeper glimpse on how John Wick is truly “precise & robust” in all aspects of his life. In fact, the entire execution of the film is a precise and robust custom job. From the cinematography, color grading, editing, stunt work, actor’s performance, creative writing, etc. This is work one can be proud of as a sign how far they have come.

In summary, things of a high caliber nature are always custom and unique. Everything produced for successful brands and companies are always a custom job. It’s not a mass market cookie cutter template or a slightly altered copy of someone else’s work. The custom job is a pure manifestation from the rare elite professional’s intellect.
