A great article Erik, and interesting to me because I don’t have a UX background.
Paul Moran

That is the struggle, Paul Moran. What you’re seeing is the desire for a Service Designer, but one that serves as a design unicorn… no, a design chimera. I can’t name companies in the Bay Area publicly, but I’ll say I know of many places that have had service design job postings, but in the interview process, the focus is on UX because what they want is a UX designer who wants to lean into service design, but can only attract the right people by saying “Senior Service Designer” in the job postings, and then saying “but also we need you to do the UX for the touchpoints and all other things that typically are handled by dedicated people.” In many ways, service design has made the unicorn/chimera myth and fantasy even worse.

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