Thanks, Tania for such a detailed post. Your UX design background definitely feels in the manner of writing, as you explain pretty difficult issues with simple language.
For me, it`s pretty obvious that business strategies in 2017 need to include new approaches.
Strategies to which I pay attention include marketing automation, social outreach through LinkedIn, retargeting, and PPC advertising.
I guess, these scenarios looks familiar to you.
If you`re interested in expanding your knowledge area, read this article https://www.magiclogix.com/magic-theory/best-practices-business-development-success
Who knows, maybe you`ll find long-sough answers there.