Curation is Hot! What was hot among the curators on RefreshBox? What was hot among subscribers?

URL’s with the best click rates

Arik Marmorstein
2 min readJan 20, 2016

Thousands of different URL’s have been curated by industry experts using RefreshBox. Below are the top 22 URL’s which had the best click rates, and have been sent in more than 10 weekly newsletters (by one or more curators). Subscribers don’t see the URL’s in the email they receive from each curator though, so the click rate is mainly affected by the reputation of the curator and the headline + description that comes with the link (see image):

  1. www.pexels.com — this URL have been curated only in “free stock photos” newsletter, but by far had the best click rate, people love what they get here.
  2. developers.google.com
  3. thenextweb.com
  4. www.kickstarter.com
  5. www.neilpatel.co -there are two URL’s consisting the name Neil Patel in this list, this one owned by the curator of Bootstap Zero.
  6. blog.bufferapp.com
  7. www.fastcodesign.com
  8. www.producthunt.com
  9. www.springwise.com
  10. gizmodo.com
  11. medium.com
  12. venturebeat.com
  13. www.businessinsider.com
  14. youtu.be
  15. www.psfk.com
  16. gumroad.com
  17. www.quicksprout.com
  18. www.slideshare.net
  19. itunes.apple.com
  20. neilpatel.com
  21. www.entrepreneur.com
  22. techcrunch.com

Top 10 URL’s — Traffic

Curators on RefreshBox sent a lot of traffic to many different URL’s, these are the top 10 URL’s who enjoyed this traffic:

  1. www.pexels.com
  2. medium.com
  3. youtu.be
  4. techcrunch.com
  5. itunes.apple.com
  6. venturebeat.com
  7. www.businessinsider.com
  8. www.entrepreneur.com
  9. thenextweb.com
  10. neilpatel.com

25.2% of the traffic driven from our subscribers’ emails was to these 10 URL’s. Additional 13.1% of the traffic was driven to additional 30 URL’s, and the rest to additional thousands of other URL’s, most of them are small niched sites.

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