4 Rules for Intuitive UX

Improve your app’s usability without a major research initiative

This is my advice on improving the UX of your designs WITHOUT hours of user research sessions, paper prototyping playtime, or any other trendy UX buzzwords.

(Seriously, search “design thinking”. 0 results. Nailed it!)

Who’s this article for? I’m looking at you:

• Developers. You created your own app, but every time someone downloads it, they struggle to use it. And you know if they’re telling you this, then it’s really bad.
• Graphic designers. Looking to make the transition into digital, but trying to learn UX by reading articles online is… a very painful way to die 😬
• PMs. Your job is already like 25% UX designer. Would be nice to level up those skills.
• And the hustlers. Anyone working on digital side projects nights/weekends. This one’s for you too 🍻

If you’re already a UX designer, I don’t expect this article to go over super well with you. I’m basically skipping over entire chunks of our field in favor of focusing entirely on the single most lacking skill in aspiring UX designers (or UX-adjacent folks who find themselves designing screens).