Hi Victoria. You are right. Thanks for catching that typo. I fixed it.
Ahead of an event we are usually polling for food allergies and such, and perhaps setting a baseline on an opinion of some topic. How would they rank a brand or product. Likeliness to purchase. That sort of thing. I think there is always a limit to people’s patience for this stuff so choose the minimal you can get away with.
Afterwards, I might want to know more about their favorite session or their opinion about the food and location from a production pov. If I am polling internal teams, I might want to know if they felt well informed and if the process was stressful.
I don’t have a single survey that I can share (maybe I will make one) but beyond the fundamental NPS question and follow up your questions will likely vary based on your goals/brand.
For example, I put on a thought leadership conference for recruiters and HR folks that was conceptually rooted in the notion of new hire onboarding that year. We were launching an onboarding product and I wanted the event to embody our 3 part onboarding philosophy of: understand your new role, joining the community of the org, and becoming a brand advocate.
So after the event I asked people to agree/somewhat agree/disagree with statements like these to test that alignment:
- I understood my role at the event and had the resources I needed to participate.
- I found my community at this event
- The values of the event align with my hiring philosophy.
