Or interpersonal barriers between us

Let me introduce you to the story, that happened throughout the last weekend and had a significant impact on me and opened a huge question in my head about how we generally perceive strangers, and maybe why should we change it.

There was this moment of a kind of surprise when I and four of my friends went to Papirøen (Copenhagen Street Food). By the way, a really nice place to hang out and eat tasty food — if you’re a tourist, definitely visit that place.

We picked the shop, ordered our ‘’Double Fat Burgers’’ and even though we waited a long time in the queue, it was totally worth it. :) Then we went out and found a quite tight place to sit, but still, we were able to squeeze our five butts in there. We sat in front of two blonde women in their… maybe thirties, drinking mojitos. Why am I introducing them? …

An honest message for Snap Inc.

I cannot resist commenting on the topic of Spectacles. It was bothering me since I’ve heard about this product of yours.

Why are you naming your second product so… I mean why are you naming it this way? Why being neutral instead of strengthening the brand?

Spectacles? How about…


Making your word base a standard would be very beneficial in terms of recognition and the Snap brand would get much stronger.

Thank you for your time and if you’d like to share some insights on this topic, just drop me a comment down below. Hope you enjoyed this blog post. See you in the next one!

Erik Fiala
Co-founder, CEO at Everchat

Don’t forget to check out Everchat — the place to build and join communities.

Spent 3 hours traveling to and from work every single weekday for one year.

ALERT: Only time-wasters can relate to this. If you’re not a time-waster, this post probably isn’t for you. 🤔

A problem, which bothers me for quite a long time — time waste. I just hate wasting my time on things, which take more than they give. One of these things is traveling. I mean… I love traveling. But how can I love something, what became stereotype and seems so shallow, even empty?

Maybe you’re answering this question to you already: ’’You could take out your laptop and do something productive, e.g. designing, learning new stuff, or even watch a movie.’’ Yes. I could do it, but I just don’t feel comfortable doing it in a train, while 5 people around me stare into my screen (Yeah… they are staring into my screen right now.), but more importantly — I do not want all these things to become stereotype too. …

What is it, how to use it and where can you find it?

Gamification is a concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.

“Gamification (n.): the process of turning an activity or task into a game or something that resembles a game.”

It has been used by schools and private businesses as a way to make learning more fun.

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Game design, paired with traditional loyalty programs and behavioral economics, gives brands a whole new way to keep customers coming back. It’s like magic!

Gamification is commonly used in non-game contexts, in attempts to improve:

  • User engagement
  • Organizational productivity
  • Flow
  • Learning
  • Crowdsourcing
  • Employee recruitment and evaluation
  • Ease of use and usefulness of systems
  • Physical exercise
  • Traffic violations


Early gamification strategies use rewards for players who accomplish desired tasks or competition to engage players. …

Background, meaning, emotion, and impact

The psychology behind colors — one of the most favorite topics I like to talk about. This post will be mostly covered by picture explanations, but you’ll get the point. Who wants to read super-long posts anyway… 😪😄

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Robert Plutchik’s Wheel of Emotions (Photo credit: Wikipedia)

Color is a form of non-verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual — it all depends on what energy they are expressing at that point in time.

Emotions — A bit more specified

About the process, and a brief description of my way of using it.

In my last post, Quantitative & Qualitative Research, I’ve already mentioned Design Thinking, but very slightly. In this post, I will cover up the whole process as it is and explain the complexity of ways of using it.

Even though Design Thinking is not the only process of development I could describe (Double Diamond, ADDIE, Waterfall, RAD, Agile, …), I will cover up this one, because it is the most discussed and developed one.

Design Thinking allows the potential of any idea to be realized by creating an environment conducive to growth and experimentation, and the making of mistakes in order to achieve out of the ordinary results. …

So what’s the difference?

Whether we talk about quantitative or qualitative research (survey), both are just shatter in the whole research stage within a project, and that is why I will talk about both of them in one blog post.

But first, let me explain you a bit about the research itself —

Research is one of the first and simultaneously the most important parts of the whole Design Thinking process. It creates a nucleus for the Discovery phase, whilst every other phase is dependent and builds upon it.

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Design Thinking and its five phases

Quantitative Research

When doing quantitative research, I mostly work with what Google offers me. It worked for me when I was a beginner, it works for me now, but I’m always searching for new tools, which I can expand my toolkit with. …

What makes their design so crucial?

As we all know, Airbnb is one of the most valuable and influential startups nowadays, ranking as #2 with around $30B valuation.

Airbnb Effect is a phenomenon, which I always like to ascribe to this particular company because it was the first place, where I encountered it. Also, this is why I consider Airbnb to be a design leader among all the other startups.


Pictures, pictures, pictures, pictures.

Their design is all about them. A big picture with text over it and a fancy yellow filter in between.

This filter could Business Model Canvas-wise be easily considered as one of their key resources because it adds on the whole product value and all of this can be achieved just by a little study about the psychology behind colors. …


Erik Fiala

Co-founder at Everchat

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